BUILA 2019 Recap


I thought I would give everyone a day to catch up on emails and get back to reality before posting my thoughts on this year’s BUILA conference.

It was my first year attending and I was lucky to present and sponsor the event alongside Ruffalo Noel Levitz.

RNL have worked with over 3,000 American Colleges and Universities on domestic recruitment. Their expertise and data transformed my approach to recruiting American students and I aligned myself with RNL to make sure that the work I create for UK institutions is embedded with true data and data driven solutions.

For those who don’t know, I own a consultancy focused on driving American students to the UK.

Together we delivered one of the first sessions on the day called ‘Growing US enrollment is as easy as losing weight.’

US terminology: ‘Enrollment’ = ‘Recruitment’

During our session, we whizzed through 60+ slides jam packed with US student perceptions. If you are interested, you can download our presentation slides below.

Thanks Enroly for this T-shirt! You didn’t make it easy to win! But I was determined and managed to avoid a High 5!

Thanks Enroly for this T-shirt! You didn’t make it easy to win! But I was determined and managed to avoid a High 5!


I left the conference incredibly fulfilled and excited to work with all the UK institutions who approached me about growing their US recruitment numbers. It’s not a one size fits all approach, so each institution will have different challenges to overcome. Often, many of the challenges will be internal processes such as admissions communication or website redevelopment. It’s not uncommon to have university clients ask me where they need to travel in the USA and which schools they need to visit. All this can be assessed with an on campus visit and a deep dive session into historical data. Whatever it is, know that Friesland Collective is a trusted source for US enrollment information.

BUILA members can contact me any time and ask for advice or support.

Thank you for having me BUILA! Special thanks to the BUILA Conference Team, Nanna Pedley, Mohsin Ramzan, Philippa Collins-Robson and Nancy Cooke. I hope to see you all next year!

Best wishes,

Paulina Day

Founder, CEO

Friesland Collective

+44 077 1253 2309


London, United Kingdom

You can see my real-time availability and schedule time with me HERE.

Thank you to the official photographer for these smiling shots!



Download the PDF presentation below

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